Greenville, SC - Getz Creative Wedding Portrait Photography

Over the past two months we have been working with TOWN magazine to produce a conceptual and creative set of pieces, showcasing some of the top businesses in the area.

I'm excited to announce that we are finally able to unveil the hard work of everyone involved and bring you a series of creative advertising imagery, different from their normal advertising styles.

We worked with each client and designed a custom image that would move them outside of their normal advertising box and into a more creative "mood-style" that would evoke a feeling rather than tell of a certain sale or product. Their business IS the product and the feeling is the essence of every business.

Over the next week, we will be bringing you new imagery from all the sponsors and participants.

Thank you for being here,

-TJ

p.s. Check out "the story" section under each picture for more fun insider news!

The Story: We shot this for the very talented Gregory Ellenburg, and had the distinct honor of having Kym Petrie model for us. Kym is very familiar in the modeling world, having modeled many years for national magazines. Gregory tailor made the red dress to fit kym perfectly for this advertisement.

The Story: This was shot for Millie Lewis, a local talent agency. We were inspired by another Marilyn Monroe image, where she was rolling around on the grass doing her workout routine. So we dressed our model with a more vintage feel to mimic that era. The grass we shot on was actually fake turf, and the images surrounding the girl are all Millie Lewis models. We used different magazine sizes to add visual variety and photoshopped all the images on each spread surrounding the main girl.

The Story: Since the first time I met Lucian I've pictured a scene similar to the above shots. He gives off a very sophisticated aura, and this concept reminiscent of a "Garden & Gun" editorial was perfect to showcase several of his outdoor gentlemen pieces.

The Story: The is for Bubbly, a blow dry bar. We went through four bottles of Champagne and our studio still has some "leftover residue" on the ceiling area and floor! But the outcome was so worth it!

The Story: This was shot for Capello Salon. We found a model and they styled her as Marilyn Monroe; a nod to the icon which inspires them. I can't wait to feature some other images taken during this shoot that were just as striking. Alas, you can only choose one per ad!

The Story: We wanted to encourage a younger audience to be inspired to wear the clothing styles of Rush Wilson, a local Gentlemen's clothier. Inspired from recent editorials from GQ, we gave this series a look of fraternity brothers playing around and showing off for the ladies "off screen".

The Story: We wanted to give a very "national feel" to this Audi Ad. Car companies are notorious for pulling out all the stops and creating a big feel for their products and we didn't want to disappoint!

The Story: This idea was born in the creative minds of Dapper Ink themselves. Playing off the idea of the old-time newsies style, we combined the working vintage press and store mascot to create a truly memorable image.

Update on Tuesday, April 30, 2013 at 9:15AM by

TJ GETZ

The Story: Joan Herlong is a local realtor, who focuses on the high-end and historic area of Augusta Road here in Greenville. She wanted to portray that she is not only a force in the realtor world, but also big on customer service, who will give you as much hand holding as you desire. Whatever your needs, she will help you. We based the image off of the "Creation of Adam" painting created by Michelangelo.

The Story: It's always good to differentiate yourself from your competition. And with so many salons in the Greenville area, studio 7 salon does a good job of showcasing thier difference. This image perfectly captures the creative, high-end energy they want to give off as an alternative to "the normal" salon.

The Story: Since last year's shoot, The Chocolate Moose has added a "mobile option" to their list of services, as well as new products such as the cake pops shown in the far right image. We found the most adorable little model willing to eat some yummy cupcake, giving us the perfect expression of how the Chocolate Moose desserts will make you feel! Rather than shooting the cake pops in a normal bakery setting, we wanted to add a creative flare and place them in nature. What's better than a real life dessert tree!?

Update on Thursday, May 2, 2013 at 9:32AM by

TJ GETZ

The Story: This was one of my most surprising shoots of the entire book. Carrie and Brenda are both very creative individuals and you can see from their images that they love what they do. When they first approached me, I wasn't sure how this final idea may come together. They wanted it to communicate the idea that event planning and design is in their DNA. With their amazing personalties, and clever captions, I couldn't think of a better way to pull this off. In fact, without their beautiful and animated personalties, there's no way this shoot would have been even half as fun as it was. Thank you Carrie and Brenda for helping to create a wonderful atmosphere for this unique and creative idea!

The Story: Tammy & Kathleen were a joy to work with and helped put together this idea. We pitched them a concept that took them outside of their normal environment and put them literally outside! We wanted to make people look twice at the image and see not only the product and services they sold, but also that they have a creative and fun side to their business as well.

The Story: This beautiful shop offers some amazing classes for the aspiring foodie and the seasoned veteran alike. Filled with all you need to start your kitchen, this is your one stop shot for all think kitchen cookware. One of my favorite images that came from this shoot is the top panorama. You may have assumed it was just taken with a wide angle, but with the distance to the back wall and the angle I wanted to shoot the image from, I wasn't able to capture all I wanted. I decided to make it a panoramic image to help the viewer have the same visual sense you get when you walk in the front entrance.